Frazier Jones Wine Merchants is pleased to announce that Wine Poole will be joining the Frazier Jones family from March 2026.

After 18 years of ownership, Barry and Lindsay Poole have made the decision to retire and have agreed for Wine Poole to join forces with Frazier Jones Wine Merchants, the West Midlands-based, multi-generational family wine merchant established in 1851.

From Monday, 2 March 2026, Frazier Jones will assume responsibility for supplying Wine Poole’s wholesale customers, while retail customers will be welcomed into the Frazier Jones portfolio via the company’s established online and direct sales channels.

Wine Poole has built a strong reputation over nearly two decades for carefully selected wines, personal service and long-standing customer relationships. Frazier Jones shares those same core values, alongside a 175-year heritage of supplying quality wines to both the on-trade and private customers across the UK.

Many of Wine Poole’s popular lines, including wines from Bodegas Pinord in Spain, will be incorporated into the broader Frazier Jones portfolio, ensuring continuity for customers while also providing access to an expanded, diverse range of producers from around the world.

Lindsay Poole will continue to look after her existing wholesale accounts, ensuring a seamless transition and maintaining the personalised service customers value.

Lindsay Poole, Director of Wine Poole Commented

"We are delighted to join Wine Poole to Frazier Jones Wine Merchants as their values align perfectly with our customer-focused approach.  It will also enable me to continue looking after our wholesale accounts and to remain connected to the industry I love and have worked in for more than 35 years.  We see this as an ideal move for us, and I look forward to working part-time with the team at FJW".  

William Frazier, Managing Director of Frazier Jones Wine Merchants, commented:

“We are delighted to welcome Wine Poole’s customers to Frazier Jones. Barry and Lindsay have built a respected and much-loved business over the past 18 years, and we are honoured that they have chosen us to continue that legacy.

In what remain challenging times for the wine trade and hospitality sector, our focus is firmly on service, reliability and long-term relationships. We look forward to meeting Wine Poole’s customers and supporting their businesses for many years to come.”

The transition will allow customers to benefit from Frazier Jones’ greater buying power, expanded portfolio and modern, sustainable premises in Solihull, while preserving the relationship-led approach that has defined both businesses.

Frazier Jones Wine Merchants remains committed to investing in its people, portfolio and partnerships, and sees this development as a natural extension of its long-standing presence in the wine trade.

For further information, please contact:

 customerservices@frazierjones.wine

Frazier Jones Wine Merchants

0330 055 0022