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Independent · family-owned · personal

Trade wine supplier and wholesale wine merchant

A carefully selected portfolio, dependable delivery and hands-on support for restaurants, pubs, hotels, clubs, retailers and event venues across the Midlands, Cotswolds, Thames Valley and South Coast.

A wine professional pouring wine as a restaurant team prepares a dining table
Trusted by independent hospitality businesses

“Service and support are second to none.”

— Anonymous trade customer

Since 1848Over 175 years of wine-trade experience
Personal supportAdvice shaped around your venue and customers
Practical partnershipWine lists, training, delivery and aftercare

Who we supply

A wine partner for every kind of hospitality business

From an independent village pub to a busy hotel group, our team combines the scale of a broad portfolio with the responsiveness of a family business.

RestaurantsHouse wines, pairings and complete list design
Pubs and barsReliable favourites and distinctive pours
HotelsFlexible ranges for rooms, dining and events
Clubs and venuesSelections that suit members, guests and occasions
RetailersCharacterful wines and knowledgeable support

One relationship, complete support

More than a wholesale wine list

From portfolio planning and wine-list design to staff training, ordering and delivery, our team provides practical support tailored to your business.

Range and value

A portfolio selected for real wine lists

From dependable house wines to fine dining selections, Champagne, spirits and no-alcohol options, we help you build a range with a clear role for every bottle.

  • Classic and emerging regions
  • By-the-glass and house wines
  • Fine wine and specialist bottles
  • Low and no-alcohol choices

Customer testimonials

What our trade customers say

Independent hospitality businesses rely on us for quality wines, dependable service and knowledgeable, personal support.

Frazier Jones has been an outstanding wine partner for our sports club. Their range is consistently excellent, with top-quality wines our customers genuinely can't get enough of. They understand what works for our members and guests, and their service is every bit as reliable as the wines themselves.

Emma McConnell

We have worked with Frazier Jones for more than seven years and have been extremely happy. The team provides excellent wines and has also helped us design and print our wine menus. Their expertise, reliability and attention to detail make them a trusted partner for our business.

D.N

We have had a fantastic experience working with Frazier Jones over the years. The wine quality is consistently excellent, and the range always gives us something special to offer our customers. The team provides outstanding service, friendly support and real attention to detail.

Roy Nash

Local knowledge, dependable coverage

Serving the Midlands, Cotswolds, Thames Valley and South Coast

From our Midlands base, we deliver directly throughout the Midlands, the Cotswolds and the Thames Valley, extending south to the South Coast.

  1. Tell us about your venue

    Share your location, business type, current wine offer and priorities.

  2. Meet your trade contact

    We discuss range, service, pricing and delivery arrangements.

  3. Build the right offer

    Open the account and develop a range that works for your customers.

Start a conversation

Open a trade account

Give us a little information about your business and a member of the trade team will contact you to discuss the next step.

What is 5 + 14?

By submitting this form, you agree that Frazier Jones may contact you about your trade enquiry.

Already a trade customer?

Place an order through the Frazier Jones trade ordering portal or contact your representative.

Open the trade portal

Common questions

Trade account FAQs

Which businesses can open a trade account?

We work with licensed restaurants, pubs, bars, hotels, clubs, retailers, event venues and other hospitality businesses. Submit an enquiry and we will confirm suitability.

Do you help with wine list design?

Yes. We can advise on selection, food pairing, pricing structure, seasonal changes and supporting material, depending on your requirements.

Can you train our staff?

Yes. Training can cover your own wine list, key grape varieties, food pairing, service and practical selling confidence.

How do existing customers order?

Existing customers can order through the trade portal, by phone or by email.